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you are a consulting company working for the management team of a start-up company that will produce hard drives for the personal computer (PC) industry. the company will sell your product to manufacturers of PCs (original equipment manufacturers [OEMs]). The disk drive market is characterized by rapid technological change, product life cycles of only 6 to 9 months, intense price competition, high fixed costs for manufacturing equipment, and substantial manufacturing economies of scale. Your customers, the OEMs, issue very demanding technical specifications that your product must comply with. They also pressure you to deliver your product on time so that it fits in within their companys product introduction schedule.

1. What competitive advantage should you build? Why?
2. How will you design your internal processes to ensure that those competencies are built within the company? Pick 3 actions from the table provided and give an action plan