With the three segments (tech-savvy segment, student segment, and outdoor enthusiasts segment) within the mobile accessory market, answer the following questions

Who Are they?

What are their demographic characteristics?

What are their psychographic characteristics?

What are their geodemographic characteristics?

How price sensitive are they?

What do they want and why?

What are the benefits, features, attributes, or characteristics sought by consumers in this segment?

What do they need and want?

What motivates the purchase and consumption decision?

When do they buy and use it?

What triggers the purchase decision?

What is the context in which they buy the product?

how often do they buy the product?

What time of day, part of the week, or month, or year is it purchased?

What time of day, part of the week, or month, or year is it used or consumed?

Where do they buy and use it?

What stores or other distribution channels do they use?

Where are they when they use the product?

How do they buy and use it?

How do they decide what to buy?

What or who influences the purchase decision?

What media do they use/access in making the decision?

Is it a thinking (cognitive) or feeling (emotional) decision?

Is it a high-involvement (important or risky) decision or a low involvement decision?

How do they use or consume the product?

How much of it do they use?

Segment Size

What is the market potential?

What is the expected growth rate of the segment?