Working in groups, students will create a mock organization. Groups will name and discuss the organization, analyze the industry in which the company operates, perform a SWOT analysis, evaluate the organization's products and services to the target market, and create 2 marketing initiatives for the organization. Groups will evaluate finances needed for startup, create the overall leadership approach and develop a corporate social responsibility practice.

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Creating a mock organization can be an exciting and insightful exercise for students It allows them to apply various business concepts and strategies ... View the full answer