Working in your teams, develop a distribution and retail strategy to support the launch of your Bud Light integrated marketing campaign. Your plan should include:

Distribution Channel Design: Determine the most effective marketing channel structure to deliver Bud Light to your target consumer segments. Compare direct and indirect channel options and recommend the optimal mix of channel levels and partners.

Retail Activation Plan: Outline merchandising, promotional, and retail partnership strategies to increase Bud Light visibility, trial, and sales at both on$-$premise $($bars$,$ restaurants$)$ and off$-$premise retail locations $($liquor stores, supermarkets, convenience stores$).$

Supply Chain Logistics: Propose strategies for efficient order processing, inventory management, and transportation to support your channel and retail plans. Estimate costs.

Distribution Channel Conflict Scenarios: Identify potential conflicts between Bud Light and intermediaries in your recommended channel system. Develop solutions to manage these conflicts.