Question: would this be a proactive or a reactive needs assessment: As the incoming IFA Education Foundation President was meeting with franchiseexecutives, she was hearing from

would this be a proactive or a reactive needs assessment: As the incoming IFA Education Foundation President was meeting with franchiseexecutives, she was hearing from long-standing CFE holders that they could no longer findrelevant educational courses. She was also concerned with a fall-off in the recertificationnumbers. The Education Foundation President reached out to the author of this case forassistance in determining the reasons for a fall-off in recertification the sign-ups amongseasoned CFE executives, identify their primary learning gaps, as well as what otherfactors would encourage them to recertify

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