Question: write 1000 words for your response. Will receive 1 point for every 10 words you write. The research concept: Many of the XYZ coffee shops

write 1000 words for your response. Will receive 1 point for every 10 words you write.

The research concept:

  • Many of the XYZ coffee shops are located near college campuses. Assume college students are an important target market, especially for mobile initiatives. Conduct primary research to determine what college students expect from a local coffee house experience. Describe the primary research you did. And how could a mobile app help to improve the experience and strengthen the relationship with the local coffee house and the chain of which it is a part?

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