Write 3 paragraphs response about these 3 post Your comments should be more than "I like it!" Include why you think it serves as a good example, any questions you might have, and/or any additional thoughts about the post.

Post 1

Consumer Purchase Decision Process for "car repairs"

Problem Recognition

I was in need for some repairs on my car, but it is an old car and it could be the end for the car. I wasn't sure if I should take it in because I didn't know if it was just old or if there was an actual problem.

Information Search

I took the car in, and I ask my dad and brother good places for car repair that is possibly the least expensive, but still efficient. We called around to ask about the cost for the repairs. I brought it down to two options.

Evaluation of Alternatives

The two places where a reasonable price to fix my car. The first place has done some work on my car before, and the other place that worked on my car I wasn't sure about because I did have some issues.

Purchase

I decided to go with the first auto repair shop because they have done a major repair on my car before, and I trust them. I brought my car in to have it looked at and repaired with the money I had saved up for situations like this.

Post-Purchase Evaluation

I was worried about the payment for this repair, wondering if it was worth it and I took it for a test drive. My car drives like new and I thought that it was worth it, but that will probably be the last payment for a while.

Post 2

ALLSTATE ATTEMPTS TO INFLUENCE DRIVERS TO KNOW THAT THEY ARE "IN GOOD HANDS. IT IS SAID THAT THEY WILL PROVIDE QUALITY COVERAGE AND ALLOW CUSTOMERS TO DRIVE WITH PEACE OF MIND.

THE MESSAGE FROM ALWAYS IS CLEAR RELEVANT, AND THOUGHTFUL. THEY INTEND TO LEAVE THEIR CUSTOMERS FEELING INSPIRED. WITH THEIR TARGET AUDIENCE LEFT FEELING EMPOWERED, THEY ARE HOPING TO GET THAT SAME FEELING INTO THEIR PRODUCTS.

CHARMIN ATTEMPTS TO CHANGE THE VIEWER'S MOOD BY USING CUTE, COLORFUL, AND FAMILY-ORIENTED ANIMALS TO REPRESENT THEIR BRAND. THIS COMMERCIAL MAY TRIGGER HAPPY FEELINGS TO BE ASSOCIATED WITH A POSITIVE MESSAGE.

Post 3

Alo Yoga

Alo yoga is a Los Angles based company that is widely describes as a premium lifestyle brand. They have a relaxed approach to health and wellness living. They are aimed at bringing mindful movement through yoga and building community. They create various workout programs that can be access through a number of platforms online. I have always enjoyed content form alo, they have been very present on social media. Through the use of different content creators in fields fitness and lifestyle they show would yoga can be for everyone. They have recently joined up with NBA player Jimmy Butler and that to me is just another way they expand their reach by tapping into professional athleticism and showing that "fitness" is more than weights and strength.

Apple

Apple is a brand that i have long thought of as a successful lifestyle brand. While the company is mainly products based, they seem to sell the idea of an exclusive group more than anything. Apple has created the IOS club for its users or at least they created the perception. This is achieved through simple things like the security on their devices, creating their own music and entertainment streaming so that users don't have to go elsewhere for find essential services. When you think about the fact that they have differentiated the color of text messages so that IOS is different from android, how can you not see their play on the consumer psyche? There is an undeniable status quo that exists for Apple customers.

PACSUN

Pacsun is a clothing store that appeals to the hip and trendy young adult. I think This store fits into the category of companies using psychological influences. The way I see Pacsun doing this is through creating a specific aesthetic that mimics the demographic they are targeting. They offer clothes from numerous brands that also plays into their fun, carefree and somewhat adventerous feel. If you were to explore the brand or visit one of the stores you could probably think of a few people in your life that would match the personality of Pacsun. They appeal to the edgy and fun personality.