Write a 1-2 page Implementation section that lists the major steps you must take to put the plan into action, and the expected deadlines to complete those. This section can be very simple; please refer to the Sample Marketing Plan for an example. Write a one-page Executive Summary that includes highlights from the drafts of each section. Structure the summary in such a way that a business leader could read only this page and comprehend the basics of your marketing plan . Edit all drafts and assemble them into a single document, following this order: Cover page Executive Summary Business Mission Situation and Competitive Analysis SWOT Analysis Marketing Objectives Target Market Strategy Marketing Mix: o Product/Service description o Promotion o Distribution o Pricing Implementation References