Question: WRITE A 2-FULL PAGE ARTICLE REVIEW PAPER This week students are asked to research and find a most interesting Marketing Strategy article. Your article can
WRITE A 2-FULL PAGE ARTICLE REVIEW PAPER This week students are asked to research and find a most interesting Marketing Strategy article. Your article can be from an industry journal, a magazine, a news article, or any online or library source. Read and then summarize the highlights of a current article or news report on a Marketing Strategy event. Your article can be focused on any international/global product, company, event, crisis, or new product release. The only requirement is that the article has to be marketing related. Find a business article that you like. Any Marketing topic is fine. Just make sure its current (within 1 year), credible, interesting and thought-provoking. Utilize research then summarize the scope and intent of the article in writing. Include your personal perspectives. Make sure you article is relevant to todays dynamic global marketing efforts. Students should read the article then write at least a 2-page summary overview of the article. Assume youre telling someone thats really into marketing all about this GREAT new Marketing article you found. APA formatting is not required. However, your written Article Review Paper must have a HEADER and no spelling errors. A cover page and references are optional, not required. NOTE: You must also include a copy of the actual article with your written 2-page paper. This can be in the form of a LINK direct to the article, another WORD attachment or just copy & paste the entire actual article right into your paper at the end. Have FUN with this!
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