Question: Write a 4-5 page paper in APA format (not including the cover page and reference page). Make sure you cover at least the following topics

Write a 4-5 page paper in APA format (not including the cover page and reference page). Make sure you cover at least the following topics in the paper:

Describe the unintegrated sales processes of this fictitious company.

Analyze why unintegrated Marketing and Sales information systems lead to company-wide inefficiency, higher costs, lost profits, and customer dissatisfaction.

Explain how integrated data sharing can increase the company-wide efficiency.

Assess how SAP ERP might process a standard sales order.

Discuss the benefits of customer relationship management (CRM) software for this company.

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