Question: Write a case summary: You are a salesperson for an entrepreneurial, emerging company in the consumer packaged, Goods world, Ag - Kru foods. Your flagship
Write a case summary: You are a salesperson for an entrepreneurial, emerging company in the consumer packaged, Goods world, AgKru foods. Your flagship product is called the PizzaMunch, a portable, healthy pizza product. Because the product is new, your sales team has worked with the marketing department to provide a whole portfolio of online marketing materials including the following:
An ebook on the changing needs of the pizza category
A series of white papers on the evolution of American eating habits
A contact form for a webinar presentation of how to merchandise the PizzaMunch in different channels of retail, including grocery stores, convenience stores, and retail warehouses
A weekly podcast of retail and consumer trends that impact retail food categories
Your analytics department sends a message to you. A potential prospect, Shari Karkin, just downloaded a number of white papers and has signed up for a webinarall last night. It appears that Shari may have an interest in PizzaMunch. Now your objective is to take action to assist Shari. But what should you do
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