write a paragraph about Problem Identified using information in Task 1.1

Task1.1: Being the marketing director of Tide company, note down your observation of its website. Do a cross analysis of the website and mention the difference between it and Pepsi company website (Note more than Half page)

As we see there are many different between Tide and Pepsi website. First of all, we can observe the different types of visual designs they use. Tide posted images in their website, unlike Pepsi which relied on the videos more than images. Pepsi Considered to have more modern website than Tide by using the current trends and technologies which make there site more responsiveness and a fluid web. As for attracting users, we have seen that Pepsi have more attractive website than Tide. Tide is less simplicity which may be boring to the users. What distinguishes Tide from Pepsi is the presence of more than one language on the site. You can choose the appropriate language for you, unlike Pepsi, as its site only supports the English language. Tide site includes the history of the company and more comprehensive information than Pepsi site who are interested in the product only without mentioning the history of the company and its origin. What also distinguishes Tide site is that they have a live chat, which makes it easier for users to get answers when any inquiry comes to their mind, the chat is available from 10 am to 6 pm, This is considered a winning card for the company's website.

write a paragraph about Recommendations for improvement by using Task 1.2 & 1.4

Task1.2: Suggest how can Tide, improve customer retention and enhance their bond with customers, using technology (Note more than Half page)

Pepsi is one of the leading beverages brands, currently facing huge challenges against competition from other brands in-terms of quality and price. Ways Pepsi, can improve customer retention and enhance their bond with customers, using technology are as follows:

Tide should track customer information by using updated technology like critical business metric technology to understand customers preferences to retain them

The company should automate all its services with the proper use of digitalized technology. Partnership with technology-based organizations like TaskRabbit or using AI for customer issue resolution can be effective in retaining customers

Customer segmentation is an effective way to retain customers by knowing their preferences. Automation in the marketing segment can be helpful in segmenting customers according to their profile and hence offering them products they want

Organizations should check out by direct calling to customers what they require now and hence should inform them about latent launches and their prices to customers to grow their interest in the products

Customers enjoy personalized communication. Therefore, they can be emailed, can be pinged on social media, or can be sent SMSs to get information and make a direct interaction. It keeps customers close to the organization

Help Desk software can help Tide to record its customer character, set up a campaign, and collect vital customer behavior data

Task 1.4: Give one Umbrella Positioning Statement that can cover various products of your brand. (Pepsi company) (one statement only)

"We only wish to give our customers the choice to choose from our mouth-watering range of food and beverages that aim at bringing joy to the faces of anyone and everyone on each continent at all times."