Question: write a paragraph Word count: 1000 - 2500 words The cover page should include (Assignment Title, Selected Product Name) You are requested to pick a

write a paragraph
write a paragraph Word count: 1000 - 2500 words
Word count: 1000 - 2500 words The cover page should include (Assignment Title, Selected Product Name) You are requested to pick a product/product line from Nestle's range of product lines, pick 4 questions only from the below questions and reflect on according to the instructions provided: Company Level: 1- Define the major steps the mentioned company has undertaken in designing a customer driven marketing strategy market segmentation, targeting, differentiation, and positioning. 2- Describe the environmental forces that affect the company's ability to serve its customers. 3- What are the overall company's social responsibility activities and how are they being used to promotes their sustainable business. 4- Discuss how is this company undertaking its customer relationship management. 5- Identify what different strategies is this company adopting to create value for its customers and to capture value from its customers in return. Product Level: 1- Is there any distinguished value proposition within that product? What is the product attributes that are unique to that product line (Differentiation & Positioning)? 2- How do they stand against other players in the market for that specific product line? (Include a positioning map). 3- Study their brand strategy and elements, how appropriate it is for their proposed segments? The decisions made in building and managing the brand. 4- Discuss how they differentiate and position your selected product/product line for maximum competitive advantage. 5- Identify the four characteristics that affect the marketing of the selected product/product line and the additional marketing considerations required

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