WRITE A RESPONSE TO THIS DISCUSSION POST:

• To implement a corporate strategy, a firm needs to have a strong set of capabilities to parent the set of business units that the firm has established or acquired. Given Sonys history and organization structure, what would you argue are Sonys strongest parenting or corporate capabilities? How will the new strategy utilize these capabilities?

I think that Sony has developed a strong ability to innovate and improve its products. They have managed to keep many of their products at the top of their markets like the PlayStation. I think that their new strategy will use these capabilities by creating new ways for people to use content.

• Do you think that Sony has the right organization structure to foster the necessary integration among its electronic and entertainment content businesses that its revamped strategy seems to entail?

I do not think that they have the right organizational structure to foster the necessary integration among its electronic and entertainment businesses. They are currently two separate groups working apart from each other. I think that for this strategy they would need to be combined to work together.

• What additional organizational structure and/or process adjustments will Sony need to make to realize its revised strategic objectives?

I think that they can use a multidivisional structure however they will need to combine their entertainment and electronics divisions so that they can more closely work together.