Write a scenario that outlines the process of implementing a service-based operation in a company. The scenario will be based upon either developing a new service for a company who has not been involved with service-based operations in the past, or expand the offering a new service for a company that is already connected with the service industry. If possible, use your current employer for the basis of writing the scenario. If that is not possible, write the scenario for a fictitious company. Scenario is a writing tool that helps describe future possibilities. Although it contains much of the information that might also be contained in a more formal and traditional technical project proposal, it has two distinctly different features. First, it is written very much like a short story. It reads like a novel based on plausible outcomes. Second, it is futuristic in orientation as it describes future events that may unfold over the coming weeks, months and perhaps even years, and not written as a report of facts and figures proposing. A major advantage of using a scenario is to assist in implementing change, and use as a blueprint for implementing a project. Because it is written as a short story, it is comparatively easy for all employees within a company to read and grasp the concept of the future project, regardless of their specific expertise or narrow job responsibility. The criteria below will be used to assess your scenario. Even though it reads like a story, there are still expectations that the scenario will include certain components, features or specific pieces of information, such as description of service, description of impacted employees, key decisions or assumptions made in the implementation process. Assessment Criteria Checklist Points 1. Introduction sets the stage for the scenario, introduces participants, description of existing company and past history. Summary paragraph at the end of the scenario which highlights activities described in scenario. (20 points) 2. Scenario includes detailed description of new service, How it will meet customer needs, what it will enable customer to do (20 points) 3. Rationale is included to explain why the new service will be successful, providing sound reasoning backed up by theoretical data/information to support the introduction of the service (i.e. market analysis, needs of customers, missing niche, profit potential, etc.) (20 points) 4. Scenario addresses who the target market is for the new service and provides a description of the distinguishing characteristics of the target market, i.e. profile - type of company, size of market, location of market. (20 points) 5. Scenario describes specific goals & leadership strategy. Show the alignment between the strategy and the corporate objectives. (20 points) 6. Scenario includes description of personnel needs to create and deliver new service such as qualifications, types of employees, quantity of employees, skill sets required and description of further training required to deliver the new initiative. (20 points) 7. Scenario includes a description of the implementation strategy to roll out the new service, including but not limited to advertising, identifying/qualifying new customers, and key assumptions made in this process. (25 points) 8. Scenario includes a description of continuous improvement and quality strategies to maintain the quality of the service over the long term. (25 points) 9. A brief marketing plan is described, which includes the basic features of marketing for the new service, and related assumptions. (20 points) 10. The scenario explains the concept of branding for the new service and how this is connected with the profile of new potential customers. (20 points) 11.Scenario is written with complete sentences, organized and paragraphs organized by topic, correct spelling, grammar, use of subtitles if used. (15 points) 12.Scenario reads/flows like a short story and not a technical proposal. Writing style and level is understandable by all potentially impacted/involved company employees, regardless of their job classification or responsibility in the organizational structure of the company. (15 points) 13. Minimum of 10 word processed pages, 1.5 line spacing, 12 point type. (10 points)