write a SWOT analysis for NHL Esports based on the following case study Strategic Planning at the NHL: Entering the Esports Market Leagues, teams, and companies of all sizes need to develop a corporate strategy. You can imagine how complex such strategies get when the organization is the National Hockey League (NHL). You probably havent heard too much about esports, so you might be surprised to learn that professional sport leagues such as the NBA and NHL are making it part of their strategic planning to maximize revenue from the esports platform. The NHL.com website is tracking esports and gaming activity from around the hockey world. From teams to media personalities to players and notable events, this digest covers highlights from the sports gaming community. At this time, the digest has material about Alex Ovechkin being named the EA Sports NHL 21 cover athlete. There is also a story about ArtuzioFIN, a 22-year-old business student who represented the Chicago Blackhawks at the NHL Gaming World Championships and won $10,000.103 The NHLs strategic plan focuses on a growth strategy of developing the sport in the online sport marketplace. Its goal was a seamless distribution of esport online entertainment to as many markets across the United States as possible. An obvious focus was a concentrated strategy at gaming tournaments, such as the 2020 NHL Gaming World Championship. Players could match up one on one, but there were also plans for leagues and tournaments to offer two versus two or three versus three. The NHL hopes diversifying into online sports will attract new fans and connect with current fans in a different way than by attending a physical game or watching the game from home. NHL executive vice president and chief revenue officer Keith Wachtel said, This is the most basic way for our fans to play. The 2018 NHL Gaming World Championship was a venture with NHL global broadcast partners NBC Sports, Sportsnet, and Viasat. Each broadcast sponsor was to present one of the regional tournaments. The NHLs Twitch channel was the official tournament platform for the competition.104 The NHL selected Swedish-based specialist production company DreamHack Sports Games (DHSG) to produce its online and live esports tournaments. DreamHack has already produced content for golfs European Tour and Topgolf on the European eTour. The inaugural edition in 2019 featured more than 480,000 unique registered players from 180 different countries. DHSG has also globally organized more than 15 FIFA esports seasons.105 The NHL has also fulfilled the strategic goal of being a global player in hockey. NHL players are from countries throughout Europe. Russia has the KHL, which is the Russian NHL. The 2018 Gaming World Championships were held in Canada and Europe using the PlayStation 4 and Xbox One. The championship was held at Esports Arena Las Vegas.106 To find current information about the NHL, visit www.nhl.com. Be sure to search for esports. Go to HKPropel to answer questions about this case study