writing a project document on a current product $($good or service$)$ that you think needs pricing setting $/$ review in your market.Students are asked to evaluate the pricing aspects and to focus on major topics communicated in the course.Choose a product $($good or service$)$ that you will study and for which you need to suggest or modify the price as a pricing specialist, the project parts entail the follows:$-$ Product and industry description$-$ The differentiating factors of your product$-$ Comparison of your prices with competing products$-$ Suggest the breakeven level of sales you need to meet if you make any fixed investment $($chapter $4).-$ Study elasticity factors following a hypotheses that you consider when changing prices $($chapter $6)$State the impact of social media on your pricing strategy $($Pros and Cons with competitors$)-$ State your recommendations Throughout your project you need to :$1.$ Refer to at least $2$ refereed journals to support your project using library journals.$($use Library link on your Ritaj account$)2.$ Make meetings with at least $30$ customers in your industry $($ could be students in the university $)3.$ Use concepts acquired in the course to add value to your report $($price segmentation$)$