Write an Introduction based on the given description of the managers of Chocolate Enterprise.

This Enterprise wants to derive insights from its vast pool of transactional data collected over the years. They specifically want to explore which products or outlets are performing better over the others to improve their business strategy. This report should help understand:

The evolution of the market over the years

The item categories that are most profitable and most sellable

The retail outlets that generate the most profit

Any relation between store size and total sale amount

Location-related sales and profits

Chocolate Enterprises profitable customers

The customer characteristics that have an impact on the sales/ profit etc.