Question: Write down your ideas on the purchase decision process you use to buy a car and then rank the top three factors. Be sure to

Write down your ideas on the purchase decision process you use to buy a car and then rank the top three factors. Be sure to address the following with thorough explanation: What triggers the decision to buy a car? How do you seek information about the purchase of a car? What evaluative criteria do you use when deciding to purchase a particular brand of car? What is your consideration set? What post purchase behavior do you experience after purchasing the car?

Kerin, R., & Hartley, S. (2021). Marketing (15th ed.). McGraw Hill. ISBN: 978-1259924040.

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