Question: Write down your ideas on the purchase decision process you use to buy a cup of coffee and then rank the top three factors. What

Write down your ideas on the purchase decision process you use to buy a cup of coffee and then rank the top three factors. What triggers the decision to buy a cup of coffee? How do you seek information about the purchase of a cup of coffee? What evaluative criteria do you use when deciding to purchase a particular brand of coffee? What is your consideration set? When and where do you buy a cup of coffee?

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