Write your answer in FULL sentences. "Bullet point" answers will NOT be graded even if correct. Consider the entertainment industry (movies, concerts, theaters, circus and other performing arts) in Ukraine and the disruptive external change, i.e. Ukrainian / Russian war. a. Design the digital transformation (DT) for a firm operating in that industry in Ukraine in the post-war context by predicting / speculating on business model change. Note: Your DT design should take into account the three value-related domains. (25 points) b. Explain WHY you think this business model change is relevant AND feasible. (5 points) NOTE: 1. In order to answer a, you should first describe / characterize the firm. Otherwise, I cannot guess which segment of the entertainment industry you will transform. (No firm description > no grade) 2. In order to answer b, you have to answer a. If a is not answered, answer for b will NOT be graded