Write your content first as a script and then record it as an audio file. No more than 5 minutes in length.

Use the format of a news announcement - incorporate the 5Ws and the H - Whats happening, Who is impacted, Where, When, Why is it important/Why should your audience care, Whats going to be offered in the future, How will the changes impact their work going forward

We can brainstorm additional details in class.

11-42. Message Strategies: Negative Announcements on Routine Matters [LO-5] An employee concierge seemed like a great idea when you added it as an employee benefit last year. The concierge handles a wide variety of personal chores for employees, everything from dropping off dry cleaning to ordering event tickets to sending flowers. Employees love the service, and you know that the time they save can be devoted to work or family activities. Unfortunately, profits are way down and concierge usage is up-up so far that you'll need to add a second concierge to keep up with the demand. As painful as it will be for everyone, you decide that the company needs to stop offering the service. Your task: Script a brief podcast announcing the decision and explaining why it is necessary. Make up any details you need. If your instructor asks you to do so, record your podcast and submit the file