Write your Executive Summary $($Component $2).$ This should be a one$-$ to two$-$page overview of the entire business plan. This is the most important part of the business plan and is of special interest to many stakeholdersparticularly potential investors, lenders, etc. You must capture the readers attention instantly in the first sentence by using key selling points or benefits of the business $($i$.$e$.,$ why the business will succeed$).$ It should also include basic company information and a description of the market opportunity. $($Although this is written last, it is placed after the introduction within the plan.$)$