Writing Assignment $3$

Length: $6-9$ pages $($excluding title and reference pages$)$

Task: In this assignment, you are required to analyze the case study presented in$$Forensic Services at the Centre for Addiction and Mental Health $($Seijts & Iuliani, $2021).$ This reading describes a large mental health teaching hospital facing a high$-$profile media crisis that has significantly disrupted its relationships with major stakeholders.

Instructions:

$1.$Primary Focus: Using$$Forensic Services at the Centre for Addiction and Mental Health as your primary source, propose a strategy to navigate the publicity crisis effectively. Your strategy should prioritize communication and stakeholder management, ensuring the hospital$$s reputation is protected while addressing the concerns of all involved parties.

$2.$Incorporate Additional Readings: Integrate insights from$$Managing in the Age of Outrage $($Ramanna$,2022),$Lighting the Fire: Crafting and Delivering Broadly Inspiring Messages $($Neeley & Ryder, $2016),$ and$$Storytelling That Drives Bold Change $($Frei & Morriss, $2023).$ Use these readings to support your strategy, demonstrating how broader communication principles can be applied to this specific case.

$3.$Structure: Your paper should include an introduction, a clear articulation of the crisis, your proposed communication strategy, stakeholder management approaches, and a conclusion that summarizes your key points. Ensure your analysis is well$-$organized, with each section flowing logically into the next.

$4.$References: Cite all sources in APA format, following the guidelines provided in the syllabus and the examples from the top section of Moodle.