Written Assignment #$2$

Here is the assignment:

For this assignment, prepare a competitive analysis using the Social Media SWOT tool. This tool identifies a company's strengths, weaknesses $($internal to the organization$),$ potential opportunities and threats by competitors $($external factors$)$ as it relates to their social media platforms and their advancements on the social web. Pick any company that has a strong social media presence and use that company as your example to complete the SWOT. You may have to make educated assumptions on some of the areas but do try to use real examples from the company.

Use page $276$ of your book as an example. Rubric

Describe the company you selected.

Identify at least $8-$bullet points for each of the areas $($strengths$,$ weaknesses, opportunities, threats$).$ Use examples from their social media accounts if you can.

$4$ points for detailed company description

$4$ points for each area of the SWOT for a total of $20$ possible points

Use the submission link to upload your paper.