Question: Written Case Assignment - Ivey Publishing Article by Stefanie Beninger, Karen Robson Gillette Takes a Stand: Toxic Masculinity and #thebestmencanbe https://hbsp.harvard.edu/download?url=%2Fcourses%2F748039%2Fitems%2FW20041-PDF-ENG%2Fcontent&metadata=e30%3D 1.What are the main

Written Case Assignment - Ivey Publishing Article by Stefanie Beninger, Karen Robson

Gillette Takes a Stand: Toxic Masculinity and #thebestmencanbe

https://hbsp.harvard.edu/download?url=%2Fcourses%2F748039%2Fitems%2FW20041-PDF-ENG%2Fcontent&metadata=e30%3D

1.What are the main issues that the Gillette brand has faced over the past decade (2010-2020 roughly)?Do you believe the brand has done a good job addressing these issues?

2.Why did Gillette's "We Believe" campaign create so much controversy? (be sure to take a few minutes to watch the campaign)

3.What recommendations would you make for Gillette regarding its future advertisements?

**I do not know how to attach a PDF of the article.

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