Wscriptions of Forecasting

Techniques

Predicting sales based on

finding relationships

between past sales and

independent variables, like

population or income

Using sales data to

discover patterns in the

firm's sales over time

Basing decisions off of the

intuition of one or more

executives

Making a product available

to buyers in test areas to

measure consumer

purchases and response

Questioning customers

about their expectations

for filturo nurrhasos

Categories of Forecasting Technique:

Executive judgement

Time series analysis

Market tests