x Case 2 evaluation of vision and mis... Evaluating Vision and Mission Statements at PepsiCo sider the mission and vision statements for PepsiCop / pepsice.com Company and the answer the ques included below shareholder value by making PepsiCo a truly Sustainable company 1 The table below summarizes the key characteristics of ideal mission and vision statements. Use the Y/N Columns in the table to indicate whether each of the features is present, or not in the mission and Vision statements of PepsiCo PepsiCo's Mission Statement Our mission is to be the world's premier con sumer products company focused on con jent foods and beverages. We seek to produce financial rewards to investors as we provide opportunities for growth and enrichment to our employees, our business partners and the communities in which we operate. And in everything we do, we strive for honesty, fair ness and integrity 2 How do the mission and vision statements relate to theght characteristics of an ideal mission statement and the eight characteristics of an ideal vision state- men What are the gaps? PepsiCo's Vision Statement "PepsiCo's responsibility is to continually improve all aspects of the world in which we operate environment, social, economic Creating a better tomorrow than today. Our vi sion is put into action through programs and a focus on environmental stewardship, activities to benefit society, and a commitment to build 3. How useful are the mission and vision statements of PepsiCo in terms of linking organizational priorities with individual and team performance in creating Such a linkage, which ideal mission Vision statement characteristics shown in the table above) seem to be more important than others? What other places might the HR department at PepsiCo look for infor mation regarding how to more effectively cascade fimm-level strategy to each individual's goals? Characteristics YAN Basic product/service to be offered (does what) Primary markets or customer groups to be served to whom) Unique benefits, features, and advantages of products with what benefits) Mission statement Summarres the organization's most important reason for its existence Technology to be used in production or delivery Fundamental concern for survival through growth and profitability Managerial philosophy of the form Public image sought by organization Self-concept of business adopted by employees and stockholders Brief so that employees can remember it Veritable able to stand the reality test Bound by a timeline specifies a timeline for fument of the various aspirations Current updated on an ongoing basis Focused a few anpects of organization's performance that are important to future SUCCESS Understandable written in a dear and straightforward manner so that they are understood by all employees Inspiring makes employees feel good about the organization's direction and motivates them to help achieve the vision Stretch-goal not easily attained Vision Statement of future aspirations