Xtreme Lashes The mission is simple: Xtreme Lashes is dedicated to "enriching and empowering lives by delivering on our promise to provide revolutionary beauty products, unparalleled client support, and comprehensive education." The company started with a simple yet popular product, but quickly expanded to training programs, and has now become a major player in the beauty industry. With growth can come growing pains, and the COO, Ali Moshfeghian, says, "We needed a single cloudbased platform that could store all our data, run apps for every department, and deliver value to our clients." In searching for CRM system examples, company leaders found a powerful solution that not only helped them manage sales and customer service, but also gave Xtreme Lashes the ability to use native apps and add-ons that only increase their productivity. The company's investment in a CRM platform, says Moshfeghian, "enabled us to easily create ways to help our stylists and their customers." 

1) Discuss the technical benefits of incorporating CRM into an organization (in general). Provide examples from the provided organizational case studies. 

2) Discuss the importance of CRM for the company you selected. Why did/should the company opt for a CRM solution? 

3) What potential challenges might the company encounter/have encountered in implementing CRM (discuss at least 3 in detail)? 

4) How can the company mitigate these potential challenges (from question 2)?