Question: Sustainable Advantage and Growth?The Yeti case is certain to generate considerable student interest and provoke lively, interesting class discussion about the strategy of a very
Sustainable Advantage and Growth?The Yeti case is certain to generate considerable student interest and provoke lively, interesting class discussion about the strategy of a very profitable, twoproduct, company facing numerous and increasing competitors. Student interest will be high because almost every student will be familiar with Yeti and many will own one or more Yeti products. Yeti has the dominant position in the large and growing cooler and drinkware industries. Because of Yeti's growing sales and increasing profitability and domestic market dominance, this case presents a unique opportunity to examine a company which appears to be doing everything right, and reaping the rewards, and doing so in the face of mounting competition.In early Matthew Reintjes, the president and CEO of Yeti, contemplated the company's fiscal operations. For fiscal net sales had increased percent, to $ million, and net income increased percent to $ million, compared to $ million in Yeti's coolers and other products had captured the number one position in the United States, and awareness in the domestic markets had risen from two percent in October to percent in July and to percent in according to the company's own brand tracking survey. Yeti had become a cult icon for the hunting, fishing, boating and outdoors sports communities, and was rapidly expanding beyond those groups. On almost every outing, one would see people wearing Yeti Tshirts and caps, and Yeti stickers on the rear windows of pickups and SUVs.Which of the following accurately characterizes Yeti's resource strengths and competitive capabilities?Select "yes" for the strengths and capabilities that are accurate and choose no for those that are not.liquid financial position, not excessively leveraged, large amount of working capital, and ample financial resources to sustain and grow the businesssignificant and superior technological and innovative skillsstrong, wellknown endorsement partnerships. Alliances or joint ventures with companies such as NASCAR, Professional Bull Riders, USA Climbing, and majorleague soccerClick to selectdomestic market leadership, but sluggish international salesgrowing sales percent CAGR and net income percent CAGR increase, to
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