The Yeti case is certain to generate considerable student interest and provoke lively, interesting class discussion about t strategy of a very profitable, two$-$product, company facing numerous and increasing competitors. Student interest will be high because almost every student will be familiar with Yeti and many will own one or more Yeti products. Yeti has the dominant position in the large and growing cooler and drinkware industries. Because of Yeti's growing sales and increasing profitability and domestic market dominance, this case presents a unique opportunity to examine a company which appears to be doing everything right, and reaping the rewards, and doing so in the face of mounting competition.

In early $2022,$ Matthew Reintjes, the president and CEO of Yeti, contemplated the company's fiscal $2021$ operations. For fiscal $2021,$ net sales had increased $29$ percent, to $$1,411$ million, and net income increased $35$ percent to $$227\mathrm{.}8$ million compared to $$164\mathrm{.}2$ million in $2020.$ Yeti's coolers and other products had captured the number one position in the Unit States, and awareness in the domestic markets had risen from two percent in October $2015$ to $10$ percent in July $2018$ a to $14$ percent in $2021$ according to the company's own brand tracking survey. Yeti had become a cult icon for the huntin fishing, boating and outdoors sports communities, and was rapidly expanding beyond those groups. On almost every outing, one would see people wearing Yeti T$-$shirts and caps, and Yeti stickers on the rear windows of pickups and SUV

Which of the following accurately characterizes Yeti's resource weaknesses and competitive liabilities?

Select "yes" for the resource weaknesses that are accurate and choose $"$no$"$ for those that are not.

increasing number of competitors

ability of new and existing competitors to leapfrog Yeti's products with new features, and lower costs

a two$-$product company, with all its "eggs in two baskets": coolers and drinkware

$($Click to select$)v$

high prices as compared to rivals

a weak position in the sports and outdoor market

$($Click to select$)V$