The Yeti case is certain to generate considerable student interest and provoke lively, interesting class discussion about the strategy of a very profitable, two$-$product, company facing numerous and increasing competitors. Student interest will be high because almost every student will be familiar with Yeti and many will own one or more Yeti products. Yeti has the dominant position in the large and growing cooler and drinkware industries. Because of Yeti's growing sales and increasing profitability and domestic market dominance, this case presents a unique opportunity to examine a company which appears to be doing everything right, and reaping the rewards, and doing so in the face of mounting competition.

In early $2022,$ Matthew Reintjes, the president and CEO of Yeti, contemplated the company's fiscal $2021$ operations. For fiscal $2021,$ net sales had increased $29$ percent, to $$1,411$ million, and net income increased $35$ percent to $$227\mathrm{.}8$ million, compared to $$164\mathrm{.}2$ million in $2020.$ Yeti's coolers and other products had captured the number one position in the United States, and awareness in the domestic markets had risen from two percent in October $2015$ to $10$ percent in July $2018$ and to $14$ percent in $2021$ according to the company's own brand tracking survey. Yeti had become a cult icon for the hunting, fishing, boating and outdoors sports communities, and was rapidly expanding beyond those groups. On almost every outing, one would see people wearing Yeti T$-$shirts and caps, and Yeti stickers on the rear windows of pickups and SUVs.

Which of the following represent external threats to Yeti's future well$-$being?

Select "yes" for the externanihreats that are accurate and choose $"$no$"$ for those that are not.

the ease of copying Yeti's business strategy

increasing strenqth of competition among well$-$known industry rivals which could squeeze profit margins

likely continuing entrance of new rivals, and price$-$based competition for some products

aqgressive competitive pressure in domestic and foreign markets

Yeti diminished focus on innovation will allow its rivals to gain market share

$($Click to select$)v$