You and your marketing team must develop a communication strategy prior to submitting the proposal to the corporate leadership team Within your strategy, you will need to consider the objectives, a media plan, and an evaluation plan Develop the communication strategy segment of your marketing campaign proposal Assessment Deliverable Marketing Communication Objectives Select 2 of your best marketing communication objectives Media Plan Outline a variety of media marketing strategies Include the promotional tools you will use, media objectives, and frequency Media Plan Evaluation Recommend how you will evaluate the effectiveness of your proposed media plan How will your focus business measure the success of your proposed marketing strategies Support your recommendation with resources

Question: You and your marketing team must develop a communication strategy prior to submitting the proposal to the corporate leadership team. Within your strategy, you will

You and your marketing team must develop a communication strategy prior to submitting the proposal to the corporate leadership team. Within your strategy, you will need to consider the objectives, a media plan, and an evaluation plan.

Develop the communication strategy segment of your marketing campaign proposal.

Assessment Deliverable

Marketing Communication Objectives: Select 2 of your best marketing communication objectives
Media Plan: Outline a variety of media marketing strategies. Include the promotional tools you will use, media objectives, and frequency.
Media Plan Evaluation: Recommend how you will evaluate the effectiveness of your proposed media plan. How will your focus business measure the success of your proposed marketing strategies? Support your recommendation with resources.

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