You are a E-Commerce consultant that has been hired to assist in the development of a new online business for an existing business. The business is in Waco and sells farm material and hardware supplies. They provide equipment, product, and services to framers and ranchers in a 200 mile radius of Waco. The business does have a basic "information" website created over five years ago. The objectives are:

• Sell products and services online
• Enhance marketing programs
• Manage supply chains
• Create and improve customer relationship management

The staff at the business has little to no knowledge on creating or managing a website.

Direction

• Name three benefits the business hopes to obtain from this initiative. How might they measure the achievement of each initiative?
• Identify at least three strategies for helping the business develop their e-Commerce website
• Explain how you would use project management to manage the development and progress of building the website
• Provide three strategies to suggest to help the business manage change with their business, customers, and employees

Criteria

• Use of three external sources
• Provide a project management image to show the project broken down into phases from beginning to finish

Answer rating: 100% (QA)

Benefits and Measurement Increased Revenue The business aims to generate additional revenue by selling products and services online This can be measur... View the full answer