You are a project manager tasked with overseeing the development and launch of a new mobile application for Rain South Africa. As the project progresses, you notice an increasing number of bugs and usability issues being reported by both your testing team and early users. These issues range from simple glitches to more complex functionality failures, leading to dissatisfaction among users and a potential risk of project failure. You realize that the project's quality management needs immediate attention to address these issues effectively. As a competent project quality manager examine the approach that you will adopt in addressing this situation.