You are a salesperson for a large wholesale food company that sells a large variety of...

 

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You are a salesperson for a large wholesale food company that sells a large variety of foods to local restaurants. One restaurant can mean a significant amount of repeat business. The restaurant owners are loyal to their suppliers but the expect a lot of from the company and the salesperson such as fast service when needed, good food prices, good quality food and knowledgeable salespeople that understand their business needs. Your company has been able to secure a large market share of the local restaurant business in Schenectady. Losing one could mean the loss of substantial income for your company. You also know that one Chef may talk to another and before you know it your market share can quickly be diminished. Recently, you have heard that another food company has been talking to one of your largest restaurants. This restaurant has been complaining about the quality of your produce. You know your competition so you are sure they can match anything that you can offer pricewise. You are worried about saving this account. You know that keeping an existing customer is cheaper than finding a new one, so you need to act now. In a well-developed 2-3-page customer retention plan discuss the steps you will take to save this account: Include strategies on how you plan to retain this customer. The process you will use to retain customers. Why customer retention is important. Benefits of customer retention. And any other information you feel is necessary. Be sure to research methods and cite all your sources. You are a salesperson for a large wholesale food company that sells a large variety of foods to local restaurants. One restaurant can mean a significant amount of repeat business. The restaurant owners are loyal to their suppliers but the expect a lot of from the company and the salesperson such as fast service when needed, good food prices, good quality food and knowledgeable salespeople that understand their business needs. Your company has been able to secure a large market share of the local restaurant business in Schenectady. Losing one could mean the loss of substantial income for your company. You also know that one Chef may talk to another and before you know it your market share can quickly be diminished. Recently, you have heard that another food company has been talking to one of your largest restaurants. This restaurant has been complaining about the quality of your produce. You know your competition so you are sure they can match anything that you can offer pricewise. You are worried about saving this account. You know that keeping an existing customer is cheaper than finding a new one, so you need to act now. In a well-developed 2-3-page customer retention plan discuss the steps you will take to save this account: Include strategies on how you plan to retain this customer. The process you will use to retain customers. Why customer retention is important. Benefits of customer retention. And any other information you feel is necessary. Be sure to research methods and cite all your sources.

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Introduction Customer retention is crucial for any business especially when it comes to wholesale food companies that sell to local restaurants Losing even one customer can result in a significant los... View the full answer