Question: You are a small - batch microbrewer attempting to gather information on future marketing decisions for the upcoming holiday season's flavors. How might your decision
You are a smallbatch microbrewer attempting to gather information on future marketing decisions for the upcoming holiday season's flavors. How might your decision support system differ from a largescale system of a brewing magnate like Budweiser?
Since topdown data sharing is typically the driver of small business decision making, your smaller company will continue to rely on industry trends shared by the national and larger regional breweries.
Given the limited scope and scale of your distribution area, your brewery will rely more heavily on anecdotal evidence to determine the season flavor decision making process.
While larger brewing companies typically develop more sophisticated decision support systems, your brewery will still utilize advanced computing to determine your seasonal flavors.
Typically, only the large brewing companies like Budweiser use advanced computing analytics to make marketing decisions. A company of your size is unable to harness such resources to help develop new flavors.
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