You are advised to explore various points in the context of your own organisation or any organisation which is closest to you from a point of understanding and articulation.

Brief introduction about your organisation and the industry in which it is operating.

The business model of the company, the company$$s experience $($milestones$),$ top management$$s pedigree and expertise.

International industry landscape and global competition

International business strategy which includes:

A broad category of products and territories

Mode of international operation

Entry strategies

International operations and HR

SWOT analysis with respect to the organization$$s success in international business

With respect to the SWOT analysis done as above, what are your recommendations for addressing the weaknesses and capitalise on the opportunities?

What are the challenges faced by the company with reference to International business? How did the management address those issues? How would you have addressed these issues if you were the deciding authority?

Are there any environmental variables affecting the prospects of the organisation with respect to International business? Environmental issues include regulatory restrictions, political environment, etc. Discuss how these issues can be addressed

How did the cross$-$cultural issues affect the international business of the organisation? Do you think the organisation has implemented methods$/$practices to address these issues. Is there any improvement needed in HR practices including training and management development?

Define the success of the organisation in International markets. Discuss with a few decision$-$makers within the organisation, and analyse the current perspective within the organization about the success in International markets

What are your suggestions to improve the situation? Present the same in the form of a brief strategic business plan $($including anything new to the organisation$)$