You are appointed as the Global Marketing Manager of a Leading FMCG Company from Malaysia. You have been given the task of selecting and analysing an ASEAN country that you plan to enter.

Prepare and share a Macro environmental analysis i.e using the PESTEL of the selected country to show the challenges and opportunities of entering into that country

Answer rating: 100% (QA)

Before entering a new market conducting a PESTEL analysis Political Economic Social Technological Environmental and Legal is essential to understand t... View the full answer