You are asked to provide consulting to a large construction company called Build Up. Specifically, you are to create a balanced scorecard for the company. Please complete the following requests made of you.

1. Define the term balanced scorecard?

2. Identify and explain the four perspectives of a balanced scorecard.

3. How is a Strategy Map related to a balanced scorecard?

4. Create strategy map for large construction using the grid below. Each perspective must contain at least three items and an organizations strategic objective. You must create the organizations strategic objective.

Organization

Objective

Financial Perspective

Customer Perspective

Internal Process