Question: You are charged with computing CLV for an art supply vendor based in Birmingham, ALIn speaking with management about market conditions, you reach the mutual

You are charged with computing CLV for an art supply vendor based in Birmingham, ALIn speaking with management about market conditions, you reach the mutual determination that there is a moderate level of uncertainty due to unpredictable shifts in technology and market competition. As such, you set the discount rate to

30 %

in computing CLV What discount would you apply to future revenues for period N

+ 1 ?

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