You are developing the idea for a new Commercial Recreation

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Tourism related business

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organization

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$$One of your tasks is to identify your potential customer base, that is

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$$who are you going to provide your products or services to

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$$Answer the following questions about your process of identifying your market segment or segments.

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$1$

$5$

$$points

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A

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$$Describe your business

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organization

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$$what products or services it provides, and where it is located.

B

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$$Identify and describe the approaches to market segmentation you have at your disposal. Which of these do you think is most relevant for your business

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organization or industry? Why do you feel that way?

C

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$$Once you have identified how you are going to segment your customer base, what criteria, or characteristics, of market segments should you consider to determine if a given segment is viable for targeting by your business

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organization

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identify and describe them

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$?$A$.$

Business$/$Organization: Whitewater Adventure Tours

Products$/$Services: Whitewater Adventure Tours is a commercial recreation and tourism$-$related business that provides whitewater rafting tours for a variety of skill levels. We are located in a scenic and popular tourist town in Oregon known as Sunriver, in close proximity to the Deschutes River system.