You are developing the idea for a new Commercial Recreation$/$Tourism related business$/$organization$.$ One of your tasks is to identify your potential customer base, that is$,$ who are you going to provide your products or services to$?$ Answer the following questions about your process of identifying your market segment or segments. $(15$ points$)$

A$.$ Describe your business$/$organization$,$ what products or services it provides, and where it is located.

B$.$ Identify and describe the approaches to market segmentation you have at your disposal. Which of these do you think is most relevant for your business$/$organization or industry? Why do you feel that way?

C$.$ Once you have identified how you are going to segment your customer base, what criteria, or characteristics, of market segments should you consider to determine if a given segment is viable for targeting by your business$/$organization $($identify and describe them$)?$