Question: You are directed to study the actors close to the company that affect its ability to serve its customers - departments within the company, suppliers,
You are directed to study the actors close to the company that affect its ability to serve its customersdepartments within the company, suppliers, marketing intermediaries, customer markets, competitors, and publics.
What are you studying?
a the green movement
b the global environment
c the marketing environment
d the microenvironment
e the macroenvironment
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