You are evaluating a multi-location clothing retailer named Boom. Please make the following calculations. At the end, you will be asked to provide two strengths and two weaknesses for the company. For the weaknesses, you will be giving recommendations to improve each. You will be focusing on Year 5. New Year Year 2 Years Year 4 Years 5833 51.167 51.700 $2.550 51.909 5135 $175 1155 SO $150 3358 3565 Alls on (Thousand) Reve Margin Bd Marketing Marketing Pro Margin Marketing ROS $250 325 525 NOS 25 19% 19% 199 14% son 211 1. 451 Year on Year Roe Gown CAG. Revenue from Yere1 Ime Capital ROI 40% $530 40% 3552 SO sons 5 Yeart Ye YearYear Years New Customers (Thousada 1.332.00.07 LT 750 Total Customers (The) 333 . 10:21 15.6 Salacuram $250 MarketingNew 575 $75 ON MOR Page Break Page Break Year 5 customer data: Boom Customer Value Metric Customer CLV $123.21 Customer Acquisition Cost $75.00 Customer Count (Thousands) Customer Asset Value (Thousands) $1,344 15.67 Here is some more information from Year 5. Industry Information Total Market Revenue (thousands) Total Market Units Sold (thousands) Population $25,493 278 2,500,000 Boom Information Units Sold Discount Rate (per year) Acquisition Spending (thousands) Baseline sales (thousands) Beginning Inventory Ending Inventory 45,568 1% $264 $2,670 $2,600,00 $2,750,00 Page Break Provide answers to the following questions. #1-15 require calculations, #16-18 require analysis. Calculate: 1. Unit margin 2. Margin % 3. Breakeven volume in units 4. Target profit was $30,000. How many units short were they? 13. Price premium 14. Lift 15. Cost of incremental sales You are evaluating a multi-location clothing retailer named Boom. Please make the following calculations. At the end, you will be asked to provide two strengths and two weaknesses for the company. For the weaknesses, you will be giving recommendations to improve each. You will be focusing on Year 5. New Year Year 2 Years Year 4 Years 5833 51.167 51.700 $2.550 51.909 5135 $175 1155 SO $150 3358 3565 Alls on (Thousand) Reve Margin Bd Marketing Marketing Pro Margin Marketing ROS $250 325 525 NOS 25 19% 19% 199 14% son 211 1. 451 Year on Year Roe Gown CAG. Revenue from Yere1 Ime Capital ROI 40% $530 40% 3552 SO sons 5 Yeart Ye YearYear Years New Customers (Thousada 1.332.00.07 LT 750 Total Customers (The) 333 . 10:21 15.6 Salacuram $250 MarketingNew 575 $75 ON MOR Page Break Page Break Year 5 customer data: Boom Customer Value Metric Customer CLV $123.21 Customer Acquisition Cost $75.00 Customer Count (Thousands) Customer Asset Value (Thousands) $1,344 15.67 Here is some more information from Year 5. Industry Information Total Market Revenue (thousands) Total Market Units Sold (thousands) Population $25,493 278 2,500,000 Boom Information Units Sold Discount Rate (per year) Acquisition Spending (thousands) Baseline sales (thousands) Beginning Inventory Ending Inventory 45,568 1% $264 $2,670 $2,600,00 $2,750,00 Page Break Provide answers to the following questions. #1-15 require calculations, #16-18 require analysis. Calculate: 1. Unit margin 2. Margin % 3. Breakeven volume in units 4. Target profit was $30,000. How many units short were they? 13. Price premium 14. Lift 15. Cost of incremental sales