You are expected to propose a campaign that will recommend specific content to appear on the candobristol.co.uk website in order to encourage website visitors to register, then explain how you will attract people to the website from elsewhere on the internet. Your proposals should also include well-researched advice on exactly who to target (see the marking criteria for full details on the areas to be included in your work). Following your recommendations, the digital marketing activity will be undertaken by existing employees, but Bristol City Council has a budget of £2,000 to cover any additional advertising costs associated with this campaign. Your campaign should include activity that can realistically be achieved within the £2,000 budget for advertising. You are not expected to detail all of your advertising costs though (i.e. in a detailed costings spreadsheet or timeline). You are invited to outline a six-month digital marketing campaign to encourage your chosen target audience to visit the candobristol.co.uk website and register. They just need to click 'Be a volunteer' on the front page and they will be taken to the registration page. Your digital marketing activity 'pitch' will be submitted to Bristol City Council as a video presentation. In your video presentation, you should make suggestions for the use of visual content (images, video or words) on the website. Your campaign pitch should also include ways of reaching and engaging your chosen target audience, plus an explanation of the data this would provide. The video presentation will include you pitching your ideas, alongside a PowerPoint presentation. You may also wish to demonstrate your content suggestions visually to help communicate your ideas clearly. Your campaign pitch is expected to discuss the following sections: • Analysis and objectives • Target audience • Creative website content (that will engage people on the website) • Audience attraction methods (to 'attract' traffic to the website) • Measurement and use of data