Question: You are expected to work as an individual and write a comprehensive marketing environment analysis for one of the following industries/ business sectors. Gaming Turkish
You are expected to work as an individual and write a comprehensive marketing environment analysis for one of the following industries/ business sectors.
- Gaming
- Turkish TV Series
- Online shopping
TABLE 1: Sections of the Envois Plan
| Section | Maximum Points |
| Executive summary | 5 |
| Analysis of the marketing environment |
|
| Macroenvironment | 25 |
| Microenvironment | 25 |
| Opportunities and Threats | 40 |
| Conclusion | 5 |
TABLE 2: Report details
| Report |
| 12 points Times New Roman / 11 points Arial font type, double space, 2.5 cm/ 1 inch margins |
| Portable document format |
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