You are launching a new lunch truck idea to be used at Germanna and Mary Washington U, and your investors have asked you to suggest which type of research is more important.  Give an example of the kind of info you'd expect to come out of a focus group (an example of something you might learn) Give an example of the kind of info you'd expect to come out of a survey (an example of something you might learn)  discuss which one you'd do first, and why?

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In the context of launching a new lunch truck idea at Germanna and Mary Washington University both focus groups and surveys can provide valuable insig... View the full answer