You are required to help draft a Research Report on the analysis of the digital strategy of your training organisation.

It is advisable to first examine 4 Examples of Successful Digital Strategy Development at: https://www.getsmarter.com/blog/career-advice/4-examples-successful-digital-strategies-can-learn/

Before the preparation of the research report, analyse the following training organisation's digital strategy:

Set up a website in 3 months

Improve website - for example, conversion optimisation, mobile friendly

Grow online sales by 12%

Rank in position 1 to 3 in Google for 5 target keywords

Grow database by 200 subscribers.

Build 2 new connections with other businesses a week.

During the preparation of the research report, you will be required to:

Consult a range of internal stakeholders to identify the training organisation's operations and digital strategy.

Conduct online research and develop procedures to review and develop and distribute recommendations relating to the training organisation's digital strategy.

Note:

The research r should be based on the information provided in the scenario and description sections.

Scenario

To be a successful and sustainable training organisation, all training organisations focus on using technology to improve business performance, whether creating new services or reimagining current processes. It specifies the direction an organisation will take to create new competitive advantages with technology and its tactics to achieve these changes.

In the last few years, the training organisation has not reviewed their existing digital strategy. Therefore, the training organisation has not been able to able to achieve its strategic objectives. Moving forward, the training organisation wants to ensure that its digital strategy is reviewed and updated regularly.

The training organisation wants the Operations Manager to evaluate the existing digital strategy and develop procedures that the training organisation can use to review and develop and distribute recommendations relating to the training organisation's digital strategy. This includes:

Evaluate existing digital strategy, determine key features of organisational policies and procedures and objectives that the training organisation must incorporate into their digital strategy.

Analyse the existing training organisation's operations and develop digital strategy review methodologies.

Determine the key features of review plans, methodology and criteria that the training organisation can use to review its digital strategy.

Determine sources of digital strategy information that should be used during the digital strategy review process.

Assess and determine the methods of analysis that will be used to review information related to digital strategy.

Develop the digital strategy report format and context that will be used to present outcomes, findings, and recommendations of the digital strategy review.

Evaluate existing digital strategy and determine the recommendations for common actions to improve digital strategy based on the evaluation conducted.

Determine methods for disseminating the final review report.

This task is to draft research report on the analysis of the digital strategy of your training organisation.

You will take on the role of the Operations Manager in your training organisation.

Start with an introduction, then move on to supporting body paragraphs. include conclusion and cite your sources.

please only use authentic and verifiable information.

please use Harvard style referencing in the report.

To prepare the report, please use Template 1 and follow the steps given below:

Evaluate existing digital strategy, determine key features of organisational policies and procedures and objectives that the training organisation must incorporate into their digital strategy.

Consult a range of internal stakeholders, including your trainer/assessor, to gather information regarding the training organisation's digital strategy and objectives.

Determine key features of organisational policies and procedures, and objectives that the training organisation must incorporate into their digital strategy.

Analyse the existing training organisation's operations and develop digital strategy review methodologies.

Evaluate the existing training organisation's operations.

Assess the need for digital strategy.

Develop two (2) digital strategy review methodologies.

Document the steps to implement each digital review strategy.

Determine the key features of review plans, methodology and criteria that the training organisation can use to review its digital strategy.

Develop a review plan for each review methodology developed in Step 3.

Determine the key features of the review plan for each review methodology.

Determine the criteria that the training organisation can use to review its digital strategy.

Determine sources of digital strategy information that should be used during the digital strategy review process.

Determine three (3) different sources that the training organisation can use in the digital strategy review process.

Document the importance of each source of digital strategy information.

Assess and determine the methods of analysis that will be used to review information related to digital strategy.

Evaluate the sources of digital strategy information identified in Step 4.

Determine and document the three (3) methods of analysis that will be used to review information related to digital strategy.

Develop the digital strategy report format and context that will be used to present outcomes, findings, and recommendations of the digital strategy review.

Evaluate existing digital strategy and determine the recommendations for common actions to improve digital strategy based on the evaluation conducted.

Analyse the existing digital strategy of the training organisation.

Evaluate them against the training organisation's operations.

Determine and document two (2) recommendations for common actions to improve digital strategy based on the evaluation conducted.

Determine methods for disseminating the final review report.

Determine and document three (3) methods that can be used to disseminate the final review report.

please include the following:

Include the following information:

Your research topic

Background information

Objectives of writing the report

Include the following information:

Internal stakeholders consulted to gather information regarding the training organisation's digital strategy and objectives.

Key features of organisational policies and procedures and objectives that the training organisation must incorporate into their digital strategy.

Two (2) digital strategy review methodologies.

Steps to implement each digital review strategy.

A review plan for each review methodology developed in Step 3.

Key features of the review plan for each review methodology.

Criteria that the training organisation can use to review its digital strategy.

Three (3) different sources that the training organisation can use in the digital strategy review process.

Importance of each source of digital strategy information.

Three (3) methods of analysis to review information related to digital strategy.

Digital strategy report format and context that will be used to present outcomes, findings, and recommendations of the digital strategy review.

Two (2) recommendations for common actions to improve digital strategy based on the evaluation conducted.

Three (3) methods to disseminate the final review report.

References and bibliography (Harvard style - Any five references)