You are required to prepare strategy implementation plan based on your company's strategic position assigned. You will be assigned one the following generic strategy positions: -

1. Cost Leadership 2. Differentiation

With each of your delegated approaches, you may elect to adopt a focus strategy. Use the following as a guide to set out your company's functional unit's sub-strategies (Refer to the "Balanced Scorecard" model).

Based on your assigned corporate strategy position, you are required to outline your approach with reference to the decision parameters available in the Business Strategy Game.

This means that you need to show how you are going to implement your assigned strategy. That is, what are the BSG decisions you will enter to achieve this strategy? These must relate to the BSB Game decision making parameters.

Refer to Sessions 1, 2 and in particular 3 - Strategy and the BSG

The final document should be approximately 2 to 2.5 pages in length and include the following headings.

1)Corporate Strategy

Briefly explain the strategy positioning assigned to you and then outline the implications for your footwear company.

2) Marketing and Competitive Strategy

How are you going to meet customer needs in a competitive environment?

3) Operational Strategy

How are you going to make the right quality shoe in the right place, deliveredinthe right time?

4) Human Resource Strategy

How are you going to maximise the efficiencyof your workers?

5) Finance Strategy

How are you going to fund the company?

6)Investor Strategy

What is your dividend policy?